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ViacomCBS Takes on Paramount Name in Nod to Streaming Ambitions

By
Jessica Toonkel
· · Source: The Information

Two years after Viacom and CBS merged, the company is getting a new name: Paramount Global. The move makes sense given the legacy of its Paramount Pictures movie studio and its focus on its one-year old streaming service Paramount+, which ended the fourth quarter with 32.9 million subscribers, up 7.3 million for the period. While Paramount+ is still tiny compared to Netflix, which has 222...

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