How Reddit Grew Its Ad Business, Bolstering IPO HopesRead Now

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entertainment media/telecom

WarnerMedia, ViacomCBS Eye Sale of CW Network

By
Jessica Toonkel
· · Source: The Wall Street Journal

WarnerMedia and ViacomCBS are looking to sell a stake or all of their jointly owned cable network, the CW Network, according to The Wall Street Journal. And it appears that the most likely buyer could be broadcaster Nexstar Media Group, the article says, citing people familiar with the discussions.. Entertainment companies looking to offload their cable networks is likely to become a bigger...

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How Reddit Grew Its Ad Business, Bolstering IPO Hopes
By Isabelle Sarraf · Feb. 8, 2023 6:00 AM PST
Art by Shane Burke. Photos via Reddit/Shutterstock.
While whiling away the hours on Call of Duty and other videogames, gamers love to chew on Kraft Singles. At least, that’s what research done by food giant Kraft Heinz implies. So to drive more sales of the individually wrapped pieces of processed cheese, Kraft Heinz targeted gaming interest groups on Reddit and launched an ad in the form of a discussion thread: “How to Keep Melty...
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