Y Combinator’s Garry Tan Goes to the MatRead more

Briefing

Yahoo Takes 25% Stake in Taboola in Ad Partnership

By
Martin Peers
· · Source: The Information

Apollo-owned Yahoo has become the single biggest shareholder in internet ad firm Taboola, as part of a broader ad partnership in which the aging internet firm will use Taboola to power its ad sales. Taboola sells ads that typically run at the bottom of web sites, sold on an automated basis, frequently criticized as poor quality ads. Taboola, whose main rival is Outbrain, says it has...

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