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Briefing
google

YouTube Finalizes Sunday Ticket Deal With NFL

By
Martin Peers
· · Source: The Information

Google’s YouTube struck a deal to carry the NFL’s Sunday Ticket package of games for several years, starting in 2023. The league and Google didn’t disclose the price but CNBC reported it was about $2 billion a year, about $500 million more than DirecTV had been paying, but $500 million less than what YouTube was reportedly considering paying. Even so, the higher price likely ensures Google...

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