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Aaron Wall

Aaron Wall

Founder, SEObook

Aaron founded SEObook as a blog which tracked organic and paid search in 2003. He created an e-book by the same name, which was regularly updated until the search algorithms became so complex it was hard to write a linear guide covering all of search. At that point he transitioned to running a membership site, which he ran until he closed it in early 2016 as ads crowded out the organic search results and made running a community focused on the SEO industry much less viable.

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