Cost of App Install Ads Soars On and Off Facebook

Source: Fiksu

The cost of buying app install ads on social media sites, particularly Facebook, has soared in the past 12 months. But the price of app install ads is rising nearly as fast when bought through automated systems like the one run by Fiksu, new data shows.

Since the summer of last year, median prices for app install ads on social sites got as high as $5.53 per install while those bought through real-time bidding on Fiksu’s automated systems rose to a peak of $5.61. That’s about double what both types of ads cost in July of last year.

No subscription? You're missing out.

Join the high-powered community of tech and business leaders who rely on The Information's original news and in-depth reporting.

That could make video app install ads, for instance, more appealing. Video app install ads are less common and there are fewer places offering that inventory. That lack of competition is the reason why ad prices have been relatively low, even though some marketers say they’re actually fairly effective.

Login or Subscribe to follow the discussions happening here and real-time in our   Slack Community.
Read comments from top tech and industry leaders
Joe Lonsdale
Joe Lonsdale
Founding Partner, Eight
Chamath Palihapitiya
Chamath Palihapitiya
Founder & Managing Partner, SocialCapital
Tina Sharkey
Tina Sharkey
CEO, Brandless
Jonah Peretti
Jonah Peretti
CEO, Buzzfeed
Adam D'Angelo
Adam D'Angelo
CEO, Quora
Brit Morin
Brit Morin
Founder & CEO, Brit + CO
Dustin Moskovitz
Dustin Moskovitz
Co-Founder, Asana
Christina Miller
Christina Miller
President & General Manager, Turner
Max Levchin
Max Levchin
CEO, Affirm
Adam Mosseri
Adam Mosseri
Director of Product, Facebook
Alex Mather
Alex Mather
The Athletic
Martha Josephson
Martha Josephson
Partner, Egon Zehnder
James Murdoch
James Murdoch
Co-Chief Operating Officer, 21st Century Fox
Andrew Kortina
Andrew Kortina
Founder, Venmo
Ben Chestnut
Ben Chestnut
Co-Founder & CEO, Mailchimp
Ruchi Sanghvi
Ruchi Sanghvi
VP Operations, Dropbox