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Video Summit

Advertising in the Age of Streaming

Thursday, September 3, 2020 • 11:00 am - 11:45 am

This event has passed. You can find the full recording of the call here.


As more people have cancelled their cable subscriptions, opting instead to watch their favorite shows on streaming services, advertisers have had to rethink how they reach their customers. With the growing popularity of ad-supported streaming services amidst the ongoing coronavirus pandemic, big brands have to think about how to best spend their budgets and how to tweak their messaging to address the rapidly changing environment. This conversation is brought to you in partnership with Roku.

About the Speakers:

  • Sargi Mann is the EVP, Head of Digital Strategy and Investments at Havas Media. She has been named to Adweeks’ list of Media All Stars in 2018 as one of the Agency Executives Guiding the Industry During Turbulent Times. Prior to Havas Media, Sargi has gained experience in performance & biddable media, UX design & development and eCommerce marketing. She led global digital strategy & performance portfolio for fashion, retail, beauty, CPG, financial, luxury, technology and pharmaceutical categories at Dentsu Aegis.
  • Kate Brady is the Innovation & Partnership Development at PepsiCo, where she is focused on identifying new and emerging opportunities across publishers, platforms, and tech to better engage with consumers in new and creative ways. Before that, she was Communications Strategy Director at Mediacom.
  • Maureen Bosetti is the Chief Partnerships Officer at Initiative, where she is responsible for leading the agency’s integrated investment unit, handling multichannel negotiations and media partnerships for Initiative’s diverse portfolio of clients, including Arby’s, Amazon and Uber. She most recently served as Optimedia’s executive vice president of national video investments. Prior to that, Maureen held senior roles at Discovery Communications and Initiative’s sister agency, UM.
  • Kristina Shepard is the Head of Agency Partnerships and East Brand Sales at Roku, where she leads ad sales and strategy for Roku's Agency Partnerships team, East and Canadian Brand Sales as well as Roku's Political business. Prior to that, she was the Sales Director, East, at Opera Mediaworks.
  • Jessica Toonkel is a reporter for The Information, covering media and telecom. Previously, she spent seven years at Reuters covering a range of topics including media, advertising, mergers and acquisitions and financial services. Before joining Reuters, she covered funds and investing for publications such as InvestmentNews, American Banker and Institutional Investor.
This event has passed.
When
Thursday, September 03, 2020
11:00 am PT - 11:45 am PT
Where
Zoom Webinar. Registered subscribers will receive the Zoom link via email 1 hour prior to the event.
Speakers

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Sargi Mann

EVP, Head of Digital Strategy and Investments,

Havas Media

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Kate Brady

Head of Media Innovation & Partnership Development,

PepsiCo

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Maureen Bosetti

Chief Partnerships Officer,

Initiative

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Kristina Shepard

Head of Agency Partnerships & East Brand Sales,

Roku


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Jessica Toonkel

Reporter,

The Information