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Video Q&A

How Covid-19 Is Impacting Marketing and Advertising

Tuesday, April 7, 2020 • 11:00 am - 11:45 am

This event has passed. You can find the full recording of the call here.


Join us for a live video Q&A to discuss the impact of Covid-19 on marketing and advertising. We’ll discuss how advertisers are pulling back spending, which platforms are poised to get hurt the most, how to play it as an opportunity, what marketing initiatives to prioritize during budget cuts and more.

About the Speakers: 

  • Loren Simon is currently a Consultant & Advisor at Simon Consulting, where he provides advisory services to growth stage startups in the areas of e-commerce and digital marketing. Previously, he was the VP of Digital & Performance Marketing for Everlane.
  • Dave Atchison is the Founder & CEO of New Engen. Previously, he served as the CMO of Zulily, where he was one of the first five employees and grew marketing from 1 to over 80 people. 
  • Ken Chen is the founder of Narrative, a performance creative marketing agency. Previously, he was Co-founder and CMO at Naturebox.
  • Joe Marchese is the CEO of Attention Capital, who buys, builds and scales media brands and the technologies that power them. He formerly served as President of Advanced Advertising Products at Fox Networks Group, where he led operations in non-linear advertising products and services for 21st Century Fox's global portfolio of channels.
  • Jed Meyer is the Managing Director North America of Ebiquity, where he focuses on growing their business across three practice areas: Analytics, Media, and Tech. Previously, he was the Director of Brand Measurement at Google, where he drove measurement product adoption, client partnerships and industry perspectives to grow revenue.
  • Fabian Seelbach is the CMO at Curology. He is a Growth Marketing & eCommerce Executive with more than 10 years of experience building and scaling technology businesses in entrepreneurial and corporate environments. Led SaaS and hardware-focused teams in consumer, SMB and enterprise environments.
  • Tom Dotan is a reporter for The Information, covering media and entertainment from The Information's San Francisco headquarters. For the 2 years before joining the team, he covered tech for the Los Angeles Business Journal in the heart of mediadom.
  • Jessica Toonkel is a reporter for The Information, covering media and telecom from The Information's New York office. Before that, she spent seven years at Reuters covering a range of topics including media, advertising, mergers and acquisitions and financial services.
  • Jessica Lessin founded The Information in 2013 to build the next, leading business news publication. Since then, The Information has become essential reading for hundreds of thousands of professionals across industries for its in-depth, hype-free reporting about technology and the industries it is disrupting.
This event has passed.
When
Tuesday, April 07, 2020
11:00 am PT - 11:45 am PT
Where
Zoom Webinar
Speakers

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Loren Simon

Consultant,
Simon Consulting

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Dave Atchison

Founder & CEO,
New Engen

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Ken Chen

Founder,
Narrative

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Joe Marchese

CEO,

Attention Capital

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Jed Meyer

Managing Director North America, Ebiquity

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Fabian Seelbach

CMO,

Curology

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Jessica Toonkel

Media Reporter,
The Information

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Tom Dotan

Media Reporter,
The Information

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Jessica Lessin

Editor-in-chief,
The Information