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Creator Economy

The Information's 2022 Creator Economy Summit

Wednesday, May 25, 2022 • 8:30 am - 3:45 pm

Creators are the newest generation of disruptive entrepreneurs, building the next generation of businesses and upending long-standing technology and entertainment models in the process.

Smart brands are starting to reach both creators and the new generation of platforms serving them—now.

The Information’s Creator Economy Summit, taking place on Wednesday, May 25th will feature fireside chats, panels and deep dive masterclasses hosted by The Information's Kaya Yurieff and other reporters from The Information, with plenty of time for live Q&A with attendees.

Among the topics we’ll dive into:

  • Web3: Engagement & Monetization Opportunities for CreatorsThe Next Big Thing in
  • Startups: What VCs are looking to fund
  • Brands, Creators & Campaigns: The brand and creator relationship
  • New Frontiers: Creators & the metaverse
  • The New Money Maker: How creators drive commerce
  • The fight for creators among the big social networks

Speakers to include:

  • Josh Richards, Influencer & Entrepreneur
  • Danielle Tiedt, CMO, YouTube
  • Malik Ducard, Chief Content Officer, Pinterest
  • Ashley Yuki, VP of Product, Instagram at Meta
  • Marshall Sandman, Managing Partner & General Partner, Animal Capital
  • Zaria Parvez, Global Social Media Manager, Duolingo
  • Erin Miller, Creator, @overthemoonfaraway
  • Dominique Broadway, Personal Finance Expert, Founder & CEO, Finances Demystified
  • Sam Wick, Head of UTA Ventures, UTA
  • Kristin Bannon, Investment Director, SoftBank Vision Fund
  • Enrico D'Angelo, VP of Product, Economy & Ecosystems, Roblox
  • Reesa Lake, VP, Head of Creator Expansion & Agency Partnerships, LTK
  • Cate Khan, Co-founder & Chief Strategy Officer, Verishop
  • Avi Gandhi, Head of Creator Partnerships, Patreon
  • Erin Chin, CMO, Logitech For Creators
  • Jamie Gutfreund, Global CMO, Whalar
  • Kevin Collins, Managing Director – Software & Platforms, Innovation & Offerings, Global, Accenture
  • Hussein Ahmed, Founder & CEO, Oxygen
  • Sean Kim, President & Chief Product Officer, Kajabi
  • Sally Shin, Chief Strategy Officer, UnitedMasters
  • Annelies Jansen,President & COO, Spring
  • James Myrick, General Manager of Growth Marketing, BEN Group

The Creator Economy Summit will convene creators, investors, and the companies and technologies emerging to build the creator economy.

We have over 900 attendees confirmed from companies such as Adobe, Alibaba, Amazon, Meta, Instagram, Microsoft, Google, Patreon, Pinterest, AWS, Twitch, Twitter, Spotify, Stripe, YouTube and more.

This event has passed.
When
Wednesday, May 25, 2022
8:30 am - 3:45 pm PDT
Where
Virtual
Who Can Attend

This event is free to attend for The Information subscribers.

Speakers
Josh Richards
Influencer & Entrepreneur
Danielle Tiedt
CMO,
YouTube
Malik Ducard
Chief Content Officer,
Pinterest

Ashley Yuki
VP of Product,
Instagram at Meta
Marshall Sandman
Managing Partner & General Partner,
Animal Capital

Erin Chin
CMO,
Logitech For Creators

Sean Kim
President & Chief Product Officer,
Kajabi
Kristin Bannon
Investment Director,
SoftBank Vision Fund

Enrico D'Angelo
VP of Product, Economy & Ecosystems,
Roblox

Avi Gandhi
Head of Creator Partnerships,
Patreon
Zaria Parvez
Global Social Media Manager,
Duolingo

Erin Miller
Creator,
@overthemoonfaraway

Dominique Broadway
Personal Finance Expert, Founder & CEO,
Finances Demystified
Reesa Lake
VP, Head of Creator Expansion & Agency Partnerships,
LTK  (formerly rewardStyle and LIKEtoKNOW.it)
Cate Khan
Co-founder & Chief Strategy Officer,
Verishop
Kevin Collins
Managing Director – Software & Platforms, Innovation & Offerings, Global,
Accenture

Sam Wick
Head of UTA Ventures,
UTA

Jamie Gutfreund
Global CMO,
Whalar

Hussein Ahmed
Founder & CEO,
Oxygen

Sally Shin
Chief Strategy Officer,
UnitedMasters

Annelies Jansen
President & COO,
Spring

James Myrick
General Manager of Growth Marketing,
BEN Group
   
Agenda

8:30 am PT

Welcome and opening remarks

Kaya Yurieff, Reporter, The Information

8:35 am PT Malik Ducard, Chief Content Officer, Pinterest in conversation with Kaya Yurieff, Reporter, The Information
9:10 am PT

Danielle Tiedt, CMO, YouTube in conversation with Sarah Krouse, Reporter, The Information

9:50 am PT -
10:15 am PT

Networking Break

    10:15 am PT -
    11:00 am PT

    Masterclass Sessions

    • Brands, Creators & Campaigns
      • Jamie Gutfreund, Global CMO, Whalar
      • Erin Chin, CMO, Logitech For Creators
      • Avi Gandhi, Head of Creator Partnerships, Patreon
      • Moderated by: Jessica Toonkel, Senior Reporter, The Information
    • The New Money Maker: How Creators Drive Commerce
      • Reesa Lake, VP, Head of Creator Expansion & Agency Partnerships, LTK  (formerly rewardStyle and LIKEtoKNOW.it)
      • Cate Khan, Co-founder & Chief Strategy Officer, Verishop
      • Annelies Jansen, President & COO, Spring
      • Moderated by: Malique Morris, Reporter, The Information
    11:15 am PT -
    12:00 pm PT

    Masterclass Sessions

    • New Frontiers: Creators & the Metaverse
      • Enrico D'Angelo, VP of Product, Economy & Ecosystems, Roblox
      • Kevin Collins, Managing Director – Software & Platforms, Innovation & Offerings, Global, Accenture
      • James Myrick, General Manager of Growth Marketing, BEN Group
      • Moderated by: Sylvia Varnham O'Regan, Reporter, The Information
    • Web3: Engagement & Monetization Opportunities for Creators
      • Hussein Ahmed, Founder & CEO, Oxygen
      • Sean Kim, President & Chief Product Officer, Kajabi
      • Sally Shin, Chief Strategy Officer, UnitedMasters
      • Moderated by: Akash Pasricha, Editorial Fellow, The Information
    12:00 pm PT -
    12:30 pm PT

    Networking Break

      12:30 pm PT Josh Richards, Influencer & Entrepreneur in conversation with Kaya Yurieff, Reporter, The Information
      1:15 pm PT

      Q&A with Creators moderated by Kaya Yurieff, Reporter, The Information

      From brands killing it on TikTok to creators tapping into nostalgia and offering personal finance tips, social media is where we go for entertainment and education. We’ll speak with these three creators about how they got started on social media, how they make money and the biggest mistakes brands make when partnering with them, as well as diving into other topics like Web3.

      • Zaria Parvez, Global Social Media Manager, Duolingo
      • Erin Miller, Creator, @overthemoonfaraway
      • Dominique Broadway, Personal Finance Expert, Founder & CEO, Finances Demystified
      2:05 pm PT

      VC Perspective: Where to invest next in the Creator Economy moderated by Kate Clark, Reporter, The Information

      • Kristin Bannon, Investment Director, SoftBank Vision Fund
      • Marshall Sandman, Managing Partner & General Partner, Animal Capital
      • Sam Wick, Head of UTA Ventures, UTA

      2:50 pm PT

      Ashley Yuki, VP of Product, Instagram at Meta in conversation with Kaya Yurieff, Reporter, The Information
      3:35 pm PT

      Closing Remarks

      3:45 pm PT Event Concludes