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Media Bootcamp

The Information's One-Day Media Business Bootcamp

Thursday, November 8, 2018 • 9:00 am - 6:00 pm

The Information Accelerator is offering a one-day media business bootcamp for entrepreneurs and professionals who want to diversify their business models and get profitable.

The bootcamp is for entrepreneurs and high-level media professionals who work across subjects (news, sports, entertainment) and formats (text, video). The course is a condensed version of our four-day bootcamp for companies in The Information Accelerator.

What you will learn:

  • Content strategies for a subscription business. We'll cover what content sells subscriptions and what content keeps subscribers around.
  • How to think about your subscriber funnel and the most important techniques around lead generation and conversion.
  • The latest in subscription technology and strategies for deciding between vendors versus going at it alone.
  • How to build an engaged community across all channels.
  • Also hear from speakers Kevin Systrom (Co-founder, Instagram) and Alex Mather (CEO, The Athletic).

Other benefits:

  • A ticket to the November 5th VIP screening of The Information's PRESSED documentary with Silicon Valley tech leaders
  • Consulting sessions with The Information staff on tech stack and other features
  • Networking receptions
This event has passed.
When
Thursday, November 08, 2018
9:00 am - 6:00 pm
Where
The Information's HQ
100 Pine Street, San Francisco, CA , San Francisco, CA
Who Can Attend

This event is open to everyone. Fee: $650 per individual.

Speakers

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Kevin Systrom

Co-founder, Instagram

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Alex Mather

CEO and Founder, The Athletic

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Jessica Lessin

Founder and Editor-in-Chief, The Information

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Peter Schulz

Senior Director of Business and Operations, The Information

Agenda
 9:00 AMArrivals + Coffee
9:30 AMState of Subscription
Jessica Lessin, Founder and CEO, The Information
10:00 AMThe Subscription Funnel
Peter Schulz, Senior Director of Business and Operations, The Information
10:30 AMBreak

11:00 AM

Fireside chat with Alex Mather, CEO and Founder, The Athletic
Interviewed by Jessica Lessin

11:45 AM

Fireside chat with Kevin Systrom, Co-Founder and former CEO, Instagram
Interviewed by Jessica Lessin

12:30 PM

Lunch

1:15 PM

Breakout Session One

2:15 PM

Breakout Session Two

3:15 PM

Breakout Session Three

4:15 PM

Breakout Session Four
5:00 PMHappy Hour
Corporate Co-Hosts


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