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Media Bootcamp

The Information's One-Day Media Business Bootcamp

Friday, September 13, 2019 • 9:00 am - 7:00 pm

Join us for The Information’s One-Day Media Business Bootcamp.

Last year we focused on building a funnel. This year we focus on subscriber loyalty and marketing post-paywall as well as shifting the balance of power with the tech platforms. 

Jessica Lessin, Founder and CEO of The Information, will kick us off with the latest trends and topic in media. Jessica was recently named one of the "10 People Transforming the Media Business" by Business Insider. As someone who was well ahead of the pivot to subscription, Jessica is passionate about news businesses and always has an eye out for what's working and not working in the media world. 

We'll also have two fireside chats with fantastic speakers and give you a chance for Q&A after. We’re excited to have Nicholas Thompson, Editor-in-Chief of WIRED and Shaun King, Founder and CEO of The North Star join us for the event.

Under Nicholas Thompson's leadership, WIRED's digital subscriptions have climbed almost 300 percent. Prior to joining WIRED, Thompson was responsible for the digital build-out of the website from 2012 to 2017. 

Shaun King, previously senior justice writer at The Intercept, launched The North Star in February with over 25,000 founding members funding the outlet. Their podcast, The Breakdown, reached #1 in News & Politics and #3 in overall podcasts. King is a master of social media and was recently named one of the 25 Most Influential People on the Internet by TIME Magazine.

For just $500 (35% off normal ticket price) you will receive a ticket to the September 13th event, including attendee breakfast, a networking lunch and a wrap-up cocktail party. You can also purchase two tickets at the discounted rate of $850. This event is limited to 75 people. This is our third One-Day Media Business Bootcamp and previous events have sold out.

What you will learn:

  • You've launched a paywall. Now what? How to think about engagement and marketing post-paywall.
  • Methods for monetizing podcasts and video
  • Apple News, Facebook, and other tech platforms: which is worth it and which is not.

Other benefits:

  • Networking Breakfast
  • Consulting sessions with The Information staff on tech stack and other features
  • Networking Receptions

Ticket Availability and Policies:

Space at this event is limited. Tickets will be available on a first come, first serve basis. The ticket fee is $500.

Friday, September 13, 2019
9:00 am - 7:00 pm
335 Madison Ave. , New York, NY 10017
Who Can Attend

This event is open tofor entrepreneurs and high-level media professionals who work across subjects (news, sports, entertainment) and formats (text, video). Fee: $500 per individual.


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Shaun King

Founder and CEO, The North Star

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Nick Thompson

Editor-in-Chief, WIRED

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Jessica Lessin

Founder and CEO, The Information