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Art by Clark Miller
Market Research

Tech’s ‘Overnight Shift’: The Smart Mattresses, Pillows and Gummies Putting Silicon Valley to Sleep

By Arielle Pardes · Oct 13, 2022 12:30pm PDT · 11 comments
All-nighters were once a badge of honor among the tech elite. Now there’s nothing more embarrassing than a sleepless CEO. “It’s almost like there was this overnight shift in the tech scene,” said Aaron Bailey, co-founder of BuiltFirst, a cloud marketplace platform. “Everyone was glorifying how little sleep they get, and now it’s become how much... All-nighters were once a badge of honor among the tech elite. Now there’s nothing more...
Art by Clark Miller.
Market Research

Silicon Valley’s ‘Swag Gap’: A Colorful Rival Comes for Patagonia’s Abdicated Throne

By Annie Goldsmith · Sep 30, 2022 11:00am PDT · 5 comments
Earlier this month, Peter Coats was milling about a block party in San Francisco’s Glen Park neighborhood wearing one of his most discussed articles of clothing: a Cotopaxi windbreaker with army green and blue colorblocking across the chest and a barely visible Google logo on the sleeve. Coats, Google’s head of strategic finance, said he wears... Earlier this month, Peter Coats was milling about a block party in San Francisco’s Glen Park...
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‘Like an Hour of Meditation in 10 Minutes’: How Tech Insiders Do Fitness Recovery

By Annie Goldsmith · Sep 2, 2022 11:00am PDT · 5 comments
Silicon Valley is always optimizing. We’ve heard about intermittent fasting, cryotherapy and microdosing, but the fix-it-before-it-breaks mindset also extends to workout recovery. Sports medicine experts maintain that recuperating after strenuous exercise is essential for preventing injuries and soreness. A focus on recovery can also help... Silicon Valley is always optimizing. We’ve heard about intermittent fasting, cryotherapy and...
Art by Clark Miller.
Can Nuggs Make Fake Meat Fashionable?
By Daria Solovieva · Jul 22, 2022 1:00pm PDT
Art by Clark Miller.
Market Research

Can Nuggs Make Fake Meat Fashionable?

By Daria Solovieva · Jul 22, 2022 1:00pm PDT
“Guys this isn’t an ad or anything. I found Nuggs on Instagram a while ago and I’m f***ing addicted.” It was high praise coming from anyone. But when it’s coming from supermodel Bella Hadid in a story visible to her 50 million–plus Instagram followers, you’ve got a hit product on your hands. Nuggs, a pseudo-chicken nugget product from... “Guys this isn’t an ad or anything. I found Nuggs on Instagram a while ago and I’m f***ing...
Illustration by Laurent Hrybyk
Market Research

‘Two Kids, a White Picket Fence and a Quarter of a House’: Real Estate Startups Compete to Sell Buyers on the Fractional Lifestyle

By Zoe Bernard · Jun 3, 2022 2:00pm PDT · 4 comments
Tarek Fadel, a longtime Chicago resident, has dreamed of escaping his city’s bitter winters for years. But it was only after he sold his education software company three years ago that he was able to pursue the plan. Undecided on whether to uproot his family from Chicago entirely, he settled on a compromise: Earlier this year, he bought four... Tarek Fadel, a longtime Chicago resident, has dreamed of escaping his city’s bitter winters for...
Art by Clark Miller.
Market Research

‘Making It Cool to Talk About Menopause’: A Celebrity-Backed Startup Taps a Long-Neglected Market

By Flora Tsapovsky · May 6, 2022 12:00pm PDT · 1 comment
“That’s the thing that women find so frustrating,” said Alicia Jackson. “Like, oh my god, do I have to suffer like this the rest of my life?” Jackson is talking about menopause, predominantly the side effects like hot flashes, mood swings, sleep issues and slower metabolism, which can affect approximately 1.3 million U.S. women a year and can... “That’s the thing that women find so frustrating,” said Alicia Jackson. “Like, oh my god, do I...
Illustration by Jesus Escudero.
Market Research

Livestream Shopping Is a Messy, Maddening Experience (for Now)

By Janet Ozzard · Nov 26, 2021 12:01pm PST
Holiday gift buying is hell. It always has been, and likely always will be, an anxiety-fueled decision tree that no machine-learning algorithmcan solve. However, another e-commerce paradigm has arrived with the promise of making gift shopping easier by adding that most social of social elements: an actual human, speaking directly to the camera,... Holiday gift buying is hell. It always has been, and likely always will be, an anxiety-fueled...
Photos by Christa B. Allen
To Taste the Bleeding Edge of Coffee Culture, Just Add Water
By Nicholas Cho · Nov 19, 2021 11:30am PST · 1 comment
Photos by Christa B. Allen
Market Research

To Taste the Bleeding Edge of Coffee Culture, Just Add Water

By Nicholas Cho · Nov 19, 2021 11:30am PST · 1 comment
Before he was TikTok-famous as Your Korean Dad, Nick Cho was specialty-coffee-famous as the co-founder of San Francisco’s Wrecking Ball Coffee Roasters. Here, he assesses the new Silicon Valley caffeine obsession: highbrow instant coffees. “Each generation thinks it invented sex; each generation is totally mistaken,” wrote sci-fi writer Robert... Before he was TikTok-famous as Your Korean Dad, Nick Cho was specialty-coffee-famous as the...