Google Cloud’s Diane Greene in the Hot Seat

In her 16 months running Google’s cloud business, Diane Greene has reorganized its sales team, recruited new executive blood and cut staff. What she hasn’t done is announce many big new customers.

That may change on Wednesday, as Google Cloud kicks off its annual conference for customers and developers in San Francisco. There are hints of deals to be announced. Adobe, for instance, has been in talks to shift some of its business to Google Cloud, said several people with knowledge of the talks. Adobe already uses Amazon Web Services and Microsoft Azure for parts of its operations, which isn’t expected to change. But announcing even a small deal with Adobe could help Google Cloud—which badly lags AWS and Microsoft in market share—win over other customers.

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In doing so, Google may be looking to counter AWS’ own push into enterprise applications. AWS is planning to offer a bundle of productivity apps to compete with Google’s G Suite and Microsoft Office 365. AWS is also working on software that helps companies manage their call centers. AWS, which is also trying to attract corporate customers to its cloud, could use these products to do so.

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“Google Cloud Platform has a ways to go before they can be looked at in the same way as Azure and AWS.”