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Google Preps New Corporate Incubator

Sundar Pichai has a new plan to stop Google employees from jumping ship to start companies: Create a startup incubator within Google.

Dubbed “Area 120,” the incubator will be overseen by long-time Google executives Don Harrison and Bradley Horowitz, according to people familiar with the project. The two discussed the new group at a recent all-hands meeting.

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Messrs. Harrison and Horowitz have considered recruiting entrepreneurs in residence to mentor the teams, borrowing a models used by Y Combinator and others. Mr. Harrison has worked for years on Google’s corporate development team, and Mr. Horowitz oversaw Google+ before the team disbanded. More recently he’s been running products including “Photos and Streams.”

A Google spokesman declined to comment.

Jessica Lam commented on this article.
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