Google’s Hardware Thrusts: A Timeline

Google’s motto for its latest line of phones—the Pixels unveiled on Tuesday—may be “if at first you don’t succeed, try, try and try again.”

The Pixels are the first phones carrying only the Google brand, as opposed to Nexus phones that were co-branded with Google and a manufacturing partner like Huawei. But the new phones—the first to be designed solely by Google—follow numerous other unsuccessful stabs at phones going back to 2010. Aside from the Nexus line, there was Google’s two-year effort at owning smartphone maker Motorola Mobility, now part of Lenovo.

No subscription? You’re missing out.
Join the high-powered community of tech and business leaders who rely on The Information’s original news and in-depth reporting.
Subscribe to read the remaining 905 words of this article.
What’s included in a subscription?
Read The Information’s original, in-depth reporting and analysis
Receive as-they-happen articles via email
Talk with award-winning reporters in subscriber-only conference calls
Join the conversation on our subscriber-only Slack channel
Attend intimate, high-powered events with leaders in tech and business
Subscribe to The Information

Google is also working on an Embedded Google Assistant software development kit that will let companies integrate Assistant into their products. Mr. Huffman said Google expects to launch the SDK early next year.

Mark Ferbey and Arthur P. Johnson commented on this article.
Read comments from top tech and industry leaders
Evan Spiegel
Evan Spiegel
CEO, Snapchat
Chamath Palihapitiya
Chamath Palihapitiya
Founder & Managing Partner, SocialCapital
Marc Andreessen
Marc Andreessen
Co-Founder, Andreessen Horowitz
Jonah Peretti
Jonah Peretti
CEO, Buzzfeed
Adam D'Angelo
Adam D'Angelo
CEO, Quora
Brit Morin
Brit Morin
Founder & CEO, Brit + CO
Dustin Moskovitz
Dustin Moskovitz
Co-Founder, Asana
Christina Miller
Christina Miller
President & General Manager, Turner
Max Levchin
Max Levchin
CEO, Affirm
Adam Mosseri
Adam Mosseri
Director of Product, Facebook
Alex Mather
Alex Mather
The Atheltic
Martha Josephson
Martha Josephson
Partner, Egon Zehnder
James Murdoch
James Murdoch
Co-Chief Operating Officer, 21st Century Fox
Andrew Kortina
Andrew Kortina
Founder, Venmo
Ben Chestnut
Ben Chestnut
Co-Founder & CEO, Mailchimp
Ruchi Sanghvi
Ruchi Sanghvi
VP Operations, Dropbox
Login or Subscribe to follow the discussions happening here and real-time in our   Slack Community.
Google is also planning to spend an “unprecedented” amount of money on marketing its new hardware products, an amount that could reach “hundreds of millions” of dollars.