How Uber Will Combat Rising Driver Churn

As Uber grapples with controversies over its workplace culture, CEO Travis Kalanick is considering a bevy of measures to tackle another enormous business challenge: the accelerating exodus of Uber drivers.

The company is leaning toward allowing in-app tipping by riders, a longtime item on drivers’ wish list, say people involved with the company’s efforts. In addition, Uber is working to compensate drivers more for traveling a long distance to reach a rider who isn’t going to travel very far. The Information has obtained previously undisclosed data showing how few drivers Uber retains a year after they sign up.

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Correction: A prior version of this article said about 4% of people who sign up for an Uber driver account still drive for Uber one year later. It’s roughly 3%.

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Research shows that when drivers speak to riders, a typical conversation involves the driver saying something negative about their experience driving for Uber.