Inside Microsoft’s Android Battle Plan
By Amir Efrati
Behind closed doors, Microsoft recently considered unconventional tactics to shrink the competitive gap between its Windows Phone software and Google’s Android, which powers the vast majority of smartphones in the world.
In one scenario, a smartphone buyer would be able to walk into a wireless carrier store, find a phone they like and only then choose whether they want Windows Phone or Android software to power it permanently, according to a confidential document produced by a potential Windows Phone partner for internal purposes. The document, which was reviewed by The Information, includes a record of a meeting between the potential partner and Microsoft.