Inside the War Between Facebook and Snap

The rivalry between Facebook and Snap reached a very public boiling point in recent weeks as Facebook ramped up its blitz to mimic Snapchat’s app. It’s even gotten a little nasty. There have been public shots like saucy anti-Facebook rants from Evan Spiegel’s fiancée, model Miranda Kerr, and jabs at Instagram by Snapchat’s product chief Tom Conrad. Facebook employees have been passing around memes making light of the “Snapchatization” of the company’s apps.

But the rivalry—including new behind-the-scenes details told to The Information—is equally interesting for the big questions it exposes for each, as the companies search for their next phase of growth and to define the next generation of the consumer internet.

No subscription? You’re missing out.
Join the high-powered community of tech and business leaders who rely on The Information’s original news and in-depth reporting.
Subscribe to read the remaining 1460 words of this article.
What’s included in a subscription?
Read The Information’s original, in-depth reporting and analysis
Receive as-they-happen articles via email
Talk with award-winning reporters in subscriber-only conference calls
Join the conversation on our subscriber-only Slack channel
Attend intimate, high-powered events with leaders in tech and business
Subscribe to The Information

Facebook’s “been trying to find the silver bullet and haven’t been able to,” said one former employee who worked closely with the friend sharing team.

11 total comments
Terrence Yang, Michele Clarke and 7 others commented on this article.
Read comments from top tech and industry leaders
Joe Lonsdale
Joe Lonsdale
Founding Partner, Eight
Chamath Palihapitiya
Chamath Palihapitiya
Founder & Managing Partner, SocialCapital
Tina Sharkey
Tina Sharkey
CEO, Brandless
Jonah Peretti
Jonah Peretti
CEO, Buzzfeed
Adam D'Angelo
Adam D'Angelo
CEO, Quora
Brit Morin
Brit Morin
Founder & CEO, Brit + CO
Dustin Moskovitz
Dustin Moskovitz
Co-Founder, Asana
Christina Miller
Christina Miller
President & General Manager, Turner
Max Levchin
Max Levchin
CEO, Affirm
Adam Mosseri
Adam Mosseri
Director of Product, Facebook
Alex Mather
Alex Mather
The Athletic
Martha Josephson
Martha Josephson
Partner, Egon Zehnder
James Murdoch
James Murdoch
Co-Chief Operating Officer, 21st Century Fox
Andrew Kortina
Andrew Kortina
Founder, Venmo
Ben Chestnut
Ben Chestnut
Co-Founder & CEO, Mailchimp
Ruchi Sanghvi
Ruchi Sanghvi
VP Operations, Dropbox
Login or Subscribe to follow the discussions happening here and real-time in our   Slack Community.
“This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.”