James Murdoch: We’re in a ‘Silly Land’ in the Video Business

James Murdoch wants you to know that he is in the media business. It’s an obvious statement from a man who sits atop a $50 billion media company with a global cable, broadcasting and film footprint.  

But, as tech companies invest billions in programming to lure customers to their businesses, the CEO of 21st Century Fox doesn’t want there to be any confusion. “Giving away TV shows with priority mail on toaster ovens is not the media business,” he says. “Making what we used to call TV movies and not releasing them in theaters and expecting to go to the Oscars is not the movie business. It's the TV movies business.”

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Mr. Murdoch says he prefers to think about media valuations and urges me not to lump all media companies together. “I just look at the traditional notion of what the media sector is in the markets, and I think there should be more divergence.” He’s unwilling to name names, saying it wouldn’t be “appropriate.”


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James Murdoch and Sean Womack commented on this article.
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Creative people don’t want to be “one-one billionth of a line in an impossible-to-search menu of stuff that doesn't get marketed and doesn't get exposed. It's another hour to throw in for free because it's whatever it is, Black Monday or something. What is the shopping day?”