Media Firms Lose Out to Celebrities on Facebook Live

Source: Tubular Labs

Celebrities are dominating viewership of live video streams on Facebook. But media companies still created most of the top-viewed videos on Facebook that weren’t posted live, new data show.

The disparity suggests media companies still struggle to get viral live hits while users are rushing to check out what Jennifer Lopez, Vin Diesel and Channing Tatum are doing in the moment. The celebrities typically use the videos to answer questions from fans.

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To help people discover videos, Facebook is testing a video tab to replace the Messenger icon at the bottom of the mobile app, the social network has said. That would bring users into a screen where they can discover the best and most-viewed live videos, not just see them in their News Feed.

Jeremy Liew and Randall Bennett commented on this article.
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