Jessica Toonkel


Jessica Toonkel covers media and telecom for The Information. Before that, she spent seven years at Reuters covering a range of topics including media, advertising, mergers and acquisitions and financial services. At Reuters, she consistently broke news on major deals, executive changes and corporate strategies at traditional media companies like Viacom and CBS as well as technology companies such as Facebook and Amazon. She was nominated as Text Journalist of the Year in 2017 for consistently breaking news on the media beat. In 2012, she was part of a team that was nominated as a Gerald Loeb Award finalist for Reuters’ coverage of the Facebook IPO. Before joining Reuters, Jessica spent years covering funds and investing for a number of publications including InvestmentNews, American Banker and Institutional Investor. She has won a number of awards from the American Society of Business Publication Editors. A graduate of Vassar College, Jessica is a native New Yorker now living in Brooklyn.

February's Super Bowl. Photo by AP

TPG Backs New Publication Founded by Former Vanity Fair Editor

April 14, 2021 · 1:00 PM PDT
The new subscription-only publication will let its writers get a cut of the subscription revenue.

Univision Merges With Televisa in $4.8 Billion Deal

April 13, 2021 · 3:59 PM PDT · 1 comment
The new company has backing from SoftBank, Google and The Raine Group.
Former Warner executive Jessie Henderson at a film premiere in 2019. Photo by AP.

Sony’s Movies Return to Netflix

April 8, 2021 · 12:51 PM PDT
The deal marks a bit of a homecoming for the studio's movies.
Vice CEO Nancy Dubuc. Photo by Bloomberg

Spotify Acquires Live Sports Talk App

March 30, 2021 · 8:41 AM PDT
Live audio chatting has become all the rage during COVID, but will it last?

The Athletic Discusses Merger With Axios

March 26, 2021 · 4:31 AM PDT
The two would combine forces and then possibly go public through a SPAC.
Screen grab of  “Dragon Ball Super” from Crunchyroll.

WarnerMedia Shakes Up Ad Sales Team

March 24, 2021 · 8:19 AM PDT
The company's long time sales executive Joe Hogan is being replaced by Katrina Cukaj, the former head of ad sales at CNN.
Chart by Mike Sullivan
Vice CEO Nancy Dubuc. Photo by Bloomberg
Netflix Co-CEO Ted Sarandos. Photo by Bloomberg.

Advertisers Commit $80 Million to HBO Max

March 12, 2021 · 8:38 AM PST
The company plans to launch the ad supported version of the service in June.
Producers and top cast members of Amazon's "Bosch" speaking with the press in 2016. Photo by AP

Group Nine SPAC Names Jeff Zucker to Board

March 9, 2021 · 6:52 AM PST
The company has said it is looking for digital media companies to acquire and merge into Group Nine.

Amazon in Talks to Have Exclusive NFL Games

March 3, 2021 · 1:18 PM PST
The deal would be the first time that Amazon will have a number of exclusive NFL games on its Prime Video platform.

Connected TV Maker Vizio Files to Go Public

March 2, 2021 · 6:16 AM PST
The move comes as more people are turning to Internet-enabled televisions to access all of their favorite video streaming services.

ViacomCBS Debuts Paramount+

Feb. 24, 2021 · 2:27 PM PST
The question now is how the service will do in a very crowded market.

Amazon Signs Overall Deal with Donald Glover

Feb. 18, 2021 · 10:42 AM PST
The deal shows how more companies are going straight to talent to create programming for their streaming services.