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Jessica Toonkel


Jessica Toonkel covers media and telecom for The Information. Before that, she spent seven years at Reuters covering a range of topics including media, advertising, mergers and acquisitions and financial services. At Reuters, she consistently broke news on major deals, executive changes and corporate strategies at traditional media companies like Viacom and CBS as well as technology companies such as Facebook and Amazon. She was nominated as Text Journalist of the Year in 2017 for consistently breaking news on the media beat. In 2012, she was part of a team that was nominated as a Gerald Loeb Award finalist for Reuters’ coverage of the Facebook IPO. Before joining Reuters, Jessica spent years covering funds and investing for a number of publications including InvestmentNews, American Banker and Institutional Investor. She has won a number of awards from the American Society of Business Publication Editors. A graduate of Vassar College, Jessica is a native New Yorker now living in Brooklyn.

HBO Max Loses 2 Million U.S. Subscribers Thanks to Amazon Deal Ending

Oct. 21, 2021 · 6:35 AM PDT
Warner managed to offset some of the customer losses with a cut-price offer for HBO Max, while the service's expansion into Latin America also increased international subscribers sharply.
Art by Mike Sullivan

Netflix Fires Employee for Leaking Metrics

Oct. 15, 2021 · 1:45 PM PDT
The fired employee was the head of the trans employee resource group at Netflix who was planning the walkout next week.

LeBron James’ SpringHill Valued at $725 Million in Fundraising

Oct. 14, 2021 · 4:30 AM PDT
The investment is the latest to value production companies at a relatively high multiple of revenue, reflecting investor expectations that independent firms making TV shows or movies will benefit from a booming market for streaming content.
Character actors from Fortnite  dance during the E3 Electronic Entertainment Expo in Los Angeles in 2019. Photo by Bloomberg.
Alex Mather. Photo by Erin Beach

Hulu President Departs, Eyes Peacock Job

Oct. 4, 2021 · 10:42 AM PDT
The company has yet to announce a permanent replacement for Kelly Campbell, who is leaving effective immediately.

Ozy CEO Says Company Isn’t Shutting Down After All

Oct. 4, 2021 · 6:08 AM PDT
Carlos Watson's announcement on NBCUniversal's "Today Show," is the latest in a bizarre turn of events around the digital media company.

Spotify Kicks off Ad Campaign Targeting Advertisers

Sept. 27, 2021 · 7:10 AM PDT
The new campaign is designed to lure small and mid-sized businesses.

CNN Announces Programming Team for Streaming Service

Sept. 23, 2021 · 7:48 AM PDT
The new team includes executives from NowThis, NBC and Newsy.
The Athletic co-founder Alex Mather with The Information's Jessica Lessin in 2018. Photo by Erin Beach.

WarnerMedia Offers 50% Discount on HBO Max

Sept. 17, 2021 · 7:34 AM PDT
The pricing promotion comes fresh off HBO Max coming off of Amazon Channels.
Redbird's Gerry Cardinale next to a statute of the Incredible Hulk. Photo by Bloomberg

Apple TV+ Taps Exec to Head Sports Documentaries

Sept. 14, 2021 · 8:37 AM PDT
The company is hiring Miguel Tamayo, who most recently worked at Exile Content Studios, to oversee sports documentaries.

Amazon Head of IMDb TV to Depart

Sept. 10, 2021 · 12:00 PM PDT
Mark Eamer is leaving the company after 12 years.

Nickelodeon Chief to Take Over Paramount Studio

Sept. 10, 2021 · 8:52 AM PDT
The move comes as the movie industry is under major upheaval as more companies release movies onto their streaming services

Apollo Taps Former Tinder CEO To Run Yahoo

Sept. 10, 2021 · 6:02 AM PDT
The hire of Jim Lanzone, a longtime head of digital at CBS, signals that Apollo understand the importance of media expertise to run Yahoo.
Ted Lasso poster by Apple. Illustration by Mike Sullivan

BuzzFeed Posts Q2 Profit On Surge in Ad Revenue

Sept. 9, 2021 · 6:34 AM PDT
While BuzzFeed has sought to diversify away from the ad business, advertising remains by far its biggest source of revenue.

Disney Dropped the Ball in Averting Johansson Lawssuit

Sept. 3, 2021 · 12:23 PM PDT
The lawsuit has put Disney on the defensive as Hollywood has rallied around the actress.