Margaux MacColl — The Information

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Margaux MacColl

Reporter

Margaux MacColl is a reporter for The Information, covering tech culture. Previously, she was a startups/venture capital reporter for Business Insider.

Photos courtesy Delian Asparouhov and Nadia Eghbal.

Scene and Heard

Meet the Couple Who Got Surprise-Married at Peter Thiel’s Hereticon Conference

By Margaux MacColl · Jan. 22, 2022 7:00 AM PST · 8 comments

This year, Peter Thiel’s Hereticon conference changed lives. Some attendees left with fresh tattoos and piercings, others with a newfound belief in UFOs. But Delian Asparouhov and Nadia Eghbal arguably made the greatest leap of all: Between speeches about sex rings and sessions on hypnosis, the couple squeezed in a wedding. From the start,... This year, Peter Thiel’s Hereticon conference changed lives. Some attendees left with fresh...

Art by Mike Sullivan.

Crypto Real Estate

Their First Rodeo: Why Are DAOs Suddenly Leaping Into Wyoming Real Estate?

By Margaux MacColl · Jan. 14, 2022 11:00 AM PST · 1 comment

Should we buy this town?” The tweet, accompanied by a link to a Zillow listing for a $4.7 million abandoned ghost town in Colorado, was almost certainly a joke—but then again, maybe not. The message was posted by @CityDAO, the account representing a 10,000-member distributed autonomous organization that already owns a 40-acre plot... Should we buy this town?” The tweet, accompanied by a link to a Zillow listing for a $4.7...

Illustration by Josh Brill

When the Brands Came for Crypto: Can a Subculture Survive the Social Media Managers?

By Margaux MacColl · Jan. 7, 2022 2:00 PM PST · 3 comments

Within the dark caverns and crevices of Twitter, there is a singular sunny corner: the lair of the non-fungible token influencer. Their tweets are littered with optimistic acronyms: LFG for “let’s fucking go.” WAGMI for “we’re all going to make it.” GM to bid fellow crypto believers a good morning. It’s... Within the dark caverns and crevices of Twitter, there is a singular sunny corner: the lair of...

Animation by Mike Sullivan. All photographs courtesy Danielle Baskin.

How Silicon Valley’s Most Prolific Prankster Mirrors the Industry She Parodies

By Margaux MacColl · Dec. 23, 2021 9:00 AM PST · 6 comments

Animation by Mike Sullivan. All photographs courtesy Danielle Baskin.

How Silicon Valley’s Most Prolific Prankster Mirrors the Industry She Parodies

By Margaux MacColl · Dec. 23, 2021 9:00 AM PST · 6 comments

As the BART doors slid open, Danielle Baskin thought to herself, “Ohhh, shit.” The train car was packed with art connoisseurs wearing sparkly dresses, blue tuxedos and at least one chicken mask. It was appropriate for the dress code: “eclectic formal attire.” That same day, at the 2021 Art Basel in Miami, Silicon Valley... As the BART doors slid open, Danielle Baskin thought to herself, “Ohhh, shit.” The...

Photo: Jonas Goldstein

Scene and Heard

Minting Takes Manhattan: An NFT Gallery Sells Millions Even Before the Art Is Made

By Margaux MacColl · Dec. 11, 2021 6:00 AM PST · 5 comments

The art was worth at least $7 million, and it hadn’t even been created yet. It was the opening night of non-fungible token artist Tyler Hobbs’ show “Incomplete Control” at the Bright Moments gallery in Soho. The gallery, lit by candles and LCD screens, hosted a crowd of about 100 crypto influencers, venture... The art was worth at least $7 million, and it hadn’t even been created yet. It was the...