Snap Builds Engineering Team in San Francisco

Snap is for the first time hiring engineers in San Francisco, partly in an effort to strengthen its capabilities in search.

Since the summer, the newly renamed parent company of Snapchat has hired fewer than a dozen engineers who are working out of a small office in North Beach. Among the most prominent is Wisam Dakka, a longtime search engineering manager at Google, a Snap representative said. Mr. Dakka couldn’t be reached for comment.

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At Google, Mr. Dakka worked with well-known Google search engineer Alex Grushetsky to boost Google's search-results rankings by using machine learning, says a person who worked with them at Google. Mr. Dakka's exit is a rare high level defection from Google’s search team.

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The company already lets people search through pictures they took in its Memories section. For example, they can search pictures for those that feature food.