Snap in Talks to Buy Chinese Maker of Selfie Drones

Snap is in talks to acquire Zero Zero Robotics, a Beijing-based maker of selfie drones, according to people familiar with the matter. If the deal goes through, it would mark a major expansion of Snap’s hardware ambitions as it seeks new ways to get users to share more pictures and videos.

Zero Zero sells its $500 Hover Camera Passport Drone exclusively at the Apple store. People familiar with the company said it had been looking to raise money when it made contact with Snap. Zero Zero Robotics Chief Executive Meng Qiu Wang denied there was a deal in the works. Snap declined to comment.

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CEO and the co-founder Mr. Wang is a Stanford-trained computer scientist with expertise in machine learning and natural language processing. Known by the initials MQ, he was a software engineer at Alibaba and Twitter and launched two other startups before helping found Zero Zero Robotics.

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