Startups Bet on Workplace Use of VR

Automattic, which makes WordPress, expects virtual reality to be a big part of its business in the years to come. If bloggers want to publish stories, videos or pictures in virtual reality, Automattic wants to help people produce and distribute them on WordPress.

But Toni Schneider, Automattic’s former CEO who now runs the company’s research team, is already using the technology in a new way. He and a half-dozen other company engineers based variously in Denmark, England and Canada use VR headsets to examine documents, write code and review screenshots in virtual space.

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“VR hype is decreasing as people are saying it’s a niche tool for gamers to play games. But it’s not,” Mr. Shankar said. “It can be a powerful tool businesses will purchase for employees because it makes them more collaborative. They can work from home. They can have employees around the world. That ball has already started rolling.”

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“You can work together in VR where you’re in a shared space to look at something together.”