Google Ads

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Recent Articles about Google Ads
Data Point

Facebook’s iPhone Ad Pain is Google’s Gain

By Sarah Krouse · Mar 31, 2022 10:44am PDT
It’s well known that when Apple last year enabled an iPhone privacy feature that blocks advertisers from tracking users, Facebook parent Meta Platforms suffered. What’s also becoming clearer: Google was among the biggest beneficiaries of Facebook’s pain. This month, nearly a year after Apple’s privacy rule went into... It’s well known that when Apple last year enabled an iPhone privacy feature that blocks...
Google CEO Sundar Pichai
Exclusive

What the Google Ads Antitrust Lawsuit Doesn’t Say

By Amir Efrati, Alex Heath and Christopher Stern · Dec 16, 2020 7:28pm PST · 6 comments
Antitrust lawsuits are meant to make their targets look bad, and the Texas attorney general’s long-anticipated case filed on Wednesday against Google for allegedly using advertising technology to muscle out competitors is no exception. There are the “Star Wars”–related code names Google used to describe its secret plans... Antitrust lawsuits are meant to make their targets look bad, and the Texas attorney...