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Google

Google is a multinational technology company specializing in internet-related products and services, founded in 1998 by Larry Page and Sergey Brin. Its core businesses include search, advertising and cloud computing, but it also has divisions in hardware and software development. Sundar Pichai currently serves as CEO. Its primary competitors include other major tech companies such as Amazon, Apple and Facebook. Google is making forays into artificial intelligence with Gemini, its conversational AI that aims to compete with OpenAI.
Recent Articles about Google
Art by Mike Sullivan
Exclusive

Google Plans New ‘Frozen’ Chip to Run Its AI Models Much More Efficiently

By Erin Woo and Qianer Liu · Jul 20, 2026 6:00am PDT
Google is working on a new server chip that would directly integrate the blueprint of its Gemini AI model, enabling the company to serve its AI models to users much more efficiently, according to two people with direct knowledge of the matter. Google intends the new chip, informally dubbed “Frozen v2,” to help it address a major shortage in AI... Google is working on a new server chip that would directly integrate the blueprint of its Gemini...
Google CEO Sundar Pichai. Karl Mondon/AFP/Getty Images.
The Briefing

Google and Tesla Headline Tech Earnings This Week

By Martin Peers · Jul 19, 2026 3:01pm PDT
It’s midsummer, but now is not the time to be on the beach. This week, we’ve got Alphabet, Google’s parent, and Tesla reporting second-quarter earnings, and the week after, we’ll get Meta Platforms, Amazon, Microsoft, Apple and PayPal, a company in the takeover spotlight right now. Of most interest, of course, is how Google, Amazon and Microsoft... It’s midsummer, but now is not the time to be on the beach. This week, we’ve got Alphabet, Google...
Thomas Kurian, left, and Jensen Huang. Photos via Getty; art by Mike Sullivan
AI Infrastructure

Exclusive: Behind Google’s TPU Ground War to Lure Nvidia’s Most Loyal Customers

By Amir Efrati, Catherine Perloff and Phoebe Liu · Jul 13, 2026 8:00am PDT
Google is kicking off a ground war with Nvidia.While Google is one of the biggest buyers of Nvidia AI server chips, it has also been developing its own competing AI chip business that represents a threat to Nvidia’s dominant market share. Before this year, Google’s tensor processing units were housed almost entirely in Google facilities and... Google is kicking off a ground war with Nvidia.While Google is one of the biggest buyers of...
Demis Hassabis, CEO of Google DeepMind, on stage at Google I/O. Photo by David Paul Morris / Getty Images
Google Revamps New AI Coding Strike Team Amid Struggle to Catch Up With Anthropic
By Erin Woo · Jun 25, 2026 6:00am PDT · 2 comments
Demis Hassabis, CEO of Google DeepMind, on stage at Google I/O. Photo by David Paul Morris / Getty Images
Exclusive

Google Revamps New AI Coding Strike Team Amid Struggle to Catch Up With Anthropic

By Erin Woo · Jun 25, 2026 6:00am PDT · 2 comments
Google is reorganizing its recently launched strike team working on AI coding tools to try to catch up with Anthropic in the most lucrative AI applications, according to people familiar with the changes. The goal is for the months-old strike team to change the approach to training Google’s AI models to improve their abilities in both coding... Google is reorganizing its recently launched strike team working on AI coding tools to try to...
Google CEO Sundar Pichai (left) and Microsoft CEO Satya Nadella (right). Getty Images.
Applied AI

Google and Microsoft Team Up to Beat Back Anthropic and OpenAI

By Amir Efrati, Aaron Holmes and Catherine Perloff · Jun 18, 2026 10:30am PDT
When a group of tech companies announce an agreement to support an AI backend-software protocol, we don’t blame corporate IT executives for not paying attention. It sounds quite boring.But one such announcement on Wednesday from Google, Microsoft, Salesforce, Snowflake, ServiceNow and others is worth paying attention to. It demonstrates one way... When a group of tech companies announce an agreement to support an AI backend-software protocol,...
Applied AI Newsletter
Laura Bratton takes you inside how businesses are using AI to automate work.
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Benjamin Fanjoy/Bloomberg via Getty Images.
The Briefing

German Court Ruling Against Google Spotlights AI Liability Question

By Martin Peers · Jun 10, 2026 5:00pm PDT
We got big news in the past couple of days concerning a European court ruling against Google. But bear with me, this is not one of those knee-jerk anti-U.S. tech decisions we often see coming out of Europe. This ruling makes some sense—and could have broader implications for the AI sector. A court in Germany found that Google is responsible for... We got big news in the past couple of days concerning a European court ruling against Google. But...
Benjamin Fanjoy/Bloomberg via Getty Images.
The Briefing

Google’s AI Fundraising; Anthropic’s IPO Option

By Martin Peers · Jun 1, 2026 5:01pm PDT
How is running an AI firm like running for Congress? In either case, you have to spend half your time raising money! Take Google’s surprising announcement on Monday afternoon that it plans to raise a total of $80 billion in equity “as part of its plan to fund investments” in AI. That’s in addition to the $85 billion it has already borrowed in... How is running an AI firm like running for Congress? In either case, you have to spend half your...
Google CEO Sundar Pichai on stage at Google I/O. Photo courtesy of Google.
Google Pitches Its AI Coding Tools as the Cost-Effective Option
By Erin Woo · May 20, 2026 7:00am PDT
Google CEO Sundar Pichai on stage at Google I/O. Photo courtesy of Google.
AI Agenda

Google Pitches Its AI Coding Tools as the Cost-Effective Option

By Erin Woo · May 20, 2026 7:00am PDT
Google came into its flagship developer conference, Google I/O, on Tuesday with a big question to answer: Does it have a counter to Anthropic’s dominance in coding?The takeaway, after a sweltering day in Mountain View, Calif.: Google wants to redefine the competition. Google didn’t release a new “pro” version of its flagship model, Gemini, to... Google came into its flagship developer conference, Google I/O, on Tuesday with a big question to...
Liz Reid, VP and head of search at Google, at Google I/O today. David Paul Morris/Bloomberg/Getty.
The Briefing

Google’s AI Search Leap Forward

By Martin Peers · May 19, 2026 5:00pm PDT
If you pay attention to one thing in AI this week, it should be Google’s I/O presentation on Tuesday. The tech giant unveiled a bunch of AI tools, most significantly the addition of new AI features such as agents to Google Search. Any distinction that existed between Google’s Gemini AI chatbot and its search bar is disappearing.No longer should... If you pay attention to one thing in AI this week, it should be Google’s I/O presentation on...
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