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Catherine Perloff

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New York City
  • About
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About
Catherine is a reporter covering the media and advertising industries. She previously covered platforms and tech companies for Adweek, bankruptcy and finance for Debtwire and has written for Forbes, Inc. and The Associated Press. You can reach her at [email protected] or on Signal at 216-650-0155.
Articles

SEC investigates AppLovin’s data collection practices

The mobile ad tech company is under review following reports of short sellers, whistleblower

Google’s Ad Tech Defense: The Web Is in Decline

By
Catherine Perloff

Google Considered Selling Part of Ad Tech Unit Last Year, Google Executive Says

Google also considered putting part of its ad tech unit into Google Cloud and selling it as a software as a service.

Google Judge Raises Future of Open Web As She Weighs Ad Tech Divestiture

The future of independent web sites is increasingly in the spotlight, as many complain that traffic from Google search has declined.

Arguments Begin for Remedies in Google’s Advertising Technology Anti-Trust Case

The Department of Justice is arguing for a Google break up
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