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Isabelle Sarraf

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The Information
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New York City
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About
Isabelle Sarraf joined The Information as an editorial fellow following her graduation from Northwestern University, where she studied journalism and political science. A New York native, she has previously worked at The Wall Street Journal, where she covered education, Bloomberg’s tax and law vertical, and the Chicago Sun-Times on its metro desk. She also served as the editor in chief of her college newspaper, The Daily Northwestern. You can find her on Twitter @isabellesarraf or email her at [email protected].
Articles

Peloton Names Leslie Berland As New CMO

Berland, a Twitter veteran, joins the fitness company as it tries to revive sales of popular exercise equipment.

HBO Max Hikes Prices to $15.99 a Month

This is the first time Warner Bros. Discovery has increased the cost of HBO Max’s ad-free tier in the U.S. since its May 2020 launch.

Twitter Makes TikTok-Like Feed the Default for Apple Mobile Devices

The new Twitter update to Apple’s iOS operating system defaults to an algorithmic timeline called “For You,” the same name as TikTok’s wildly popular recommended feed of videos.

Apple’s App Store Payouts Flatline

Apple’s annual disclosure of selected App Store metrics also showed an increase in the number of paid subscriptions to Apple services.
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