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Sara Germano

Future of Sports Reporter
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About
Sara Germano covers the business and future of sports for The Information's Weekend section. She was previously a US correspondent at the Financial Times covering the sports industry, and before that was a reporter and correspondent for The Wall Street Journal in New York and Berlin. She has reported from six Olympic Games, the Super Bowl, the WNBA and NBA Finals, and many other major sporting events around the world. Her work has earned a SABEW award for best sports business coverage, and she holds a bachelor's degree in philosophy from Fordham University. You can reach her at [email protected], through LinkedIn, or on Twitter and Bluesky at @germanotes.
Articles
The Big Read

Sports League Startups Face Long-Shot Odds. Could Selfies, Simulators and Makeup Salons Help?

By
Sara Germano
The Arena

The Sneaker Wars’ Surprise Twist: Female Basketball Stars Can Outsell Men

By
Sara Germano
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