The Intersection of Creators, Commerce & Social Media

April 7, 2022 - The COVID-19 pandemic dramatically transformed consumer shopping habits. Commerce as we know it has changed forever, with more people shopping online alongside the prolific rise and influence of creators. As a result, social media platforms are rolling out new products and offerings to facilitate these transactions. In this special Live Video Summit, exclusively for corporate and enterprise subscribers, The Information’s editorial team shared their unique insights on the intersection of creators, commerce and social media. We dove into some of the biggest topics and trends facing these three industries today, such as the audience ownership debate for creators, how to work with social platforms, and the potential impact of new technologies such as livestream shopping.