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May 25, 2022 - In this conversation, Kaya Yurieff interviewed Josh Richards, a popular social media influencer and entrepreneur at The Information's 2022 Creator Economy Summit. They discuss Josh's journey from starting on TikTok and Musical.ly to transitioning into YouTube and other social platforms. They also talk about Josh's various ventures, including his role as an investor and special advisor to the NHL, his podcast, production company, and his approach to brand partnerships. They touch on topics like the importance of authenticity in sponsored content, the potential of live streaming and NFTs, the dominance of TikTok as a platform, and the future of content creation as a career path. Overall, the conversation highlights Josh's success in the social media space and his ability to leverage his platform into various entrepreneurial endeavors.