Mar 7, 2023 -
The metaverse is continuing to evolve but not necessarily in the ways we expected. For instance, the biggest use case thus far is the media industry - 54% of consumers surveyed by Accenture were excited to explore entertainment and live events options in the metaverse this year. Likewise, AR experiences are likely to be central to the metaverse. This panel explored how users are finding their way to the metaverse and explained why the evolution of the metaverse relies on addressing consumer needs.
