What Amazon Sees in Its Advertising Business

Amazon has long been considered a “sleeping giant” in the ad industry for the vast amount of online shopping data it owns. But now, as that business reaches an estimated $1.4 billion in annual revenue—nearly four times Snapchat’s $404 million in 2016—it’s time to take it more seriously.

In February, Amazon’s advertising arm held its first ever internal event designed to showcase its business to Amazon employees. The full-day conference, which often serves as a recruiting event and is done by other teams at Amazon too, featured a series of workshops and talking sessions aimed at raising awareness of its ad platform.

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“Amazon's penetration of most areas is frightening, if not terrifying to some, and I think there is a battle brewing between Google and Amazon,” he said.

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“There is a battle brewing between Google and Amazon.”