What Apple’s HomePod Is Up Against

*1st generation Amazon Dot sold out July-August 2016; Source: Slice Intelligence

Google has so far failed to make a dent in Amazon’s stranglehold on the voice-activated home speaker market, new data show. It highlights the challenge facing Apple, which is pricing its forthcoming HomePod devices well above similar devices.

The data show that Amazon has done best with the cheapest version of its speaker, the $49 Dot. Since September of last year, its $179 Echo, the flagship product, passed the Dot’s market share only in two months. Its mid-range device, the $129 Tap, hasn’t made much of an impact. Neither has Google’s Google Home speaker, which sells for $129, and has lost market share since it was launched last October, according to the figures, from Slice Intelligence. 

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For the data, Slice Intelligence tracked 180,345 online shoppers’ purchasing data in the U.S. from June 2016 to May 2017. Slice’s technology is able to collect online receipts from Amazon, Nordstrom and other online shopping sites to get a broader view of online purchasing history. The company was acquired by Rakuten in 2014.

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