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What Makes Indians Tick

Source: Quettra

Android smartphone owners in India use shopping apps, news apps and mobile websites a lot more than their American counterparts. But one thing is common to both countries: Facebook Inc. owns two of the top three apps in terms of time spent per month.

These are some of numerous insights from exclusive data about one of the most important battlegrounds for global app developers. Both Eastern and Western companies are vying with local firms for a share of India, which someday will become one of the most important markets for mobile Internet businesses.

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Excluding the Google search app and Google Maps, there were 13 utility apps in India’s top 50. Only five such utility apps cracked the top 50 in the U.S. Two common denominators: China-based “battery saver” apps made by Cheetah Mobile and Baidu crack the top 50 in both countries. (More on how such apps gather valuable data here.)

Francine Hardaway commented on this article.
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