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What’s Up at Twitter

Jack Dorsey. Photo by AP.
Jack Dorsey. Photo by AP.

It is hard to overstate how important the next 10 days are for Twitter, a Silicon Valley sensation turned soap opera that continues to garner more public fascination than its business probably warrants.

CEO Jack Dorsey has been scrambling to announce several new board members alongside the company’s Feb. 10 earnings report, which is expected to show that the company is still struggling to grow users. And last week’s management exodus has added to the blood already in the water. Valley investors continue to ready their gameplans for buying or restructuring the company, whose value has dropped by more than a third since Mr. Dorsey became CEO in October.

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Who else? I imagine that media companies would take a cursory look given Twitter’s audience size of 320 million active monthly users. But I haven’t heard of anything serious materializing, nor would I expect it to. News Corp. recently denied rumors that it was interested, and other media executives have pointed out that an acquisition by an existing brand could alienate users, exacerbating Twitter’s user growth issues.

—Amir Efrati contributed reporting to this article.


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One Twitter employee said privately last week that the feeling among some executives was that the company’s stock is undervalued and will climb.

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