It’s an exciting day at The Information. We, along with our friends at Bloomberg Media, are launching a trial of a new bundle. You’ll be able to subscribe to get access to The Information and Bloomberg.com for just $499—that’s $315 off.
As you know if you’ve been following my media musings for years, I have long been interested in the idea of what the future media/news bundle looks like, inspired by the cable industry. Three years ago, I laid out how it could work. It spurred a lot of conversation, and some good criticism.
I have never been more convinced now is the time to act.
Six years ago, as I was launching The Information, I knew the most important trend in news would be new and legacy publications driving direct subscriptions for their audience. And the success of that approach is leading to another big opportunity: the chance for publishers to broaden their reach by allying. That’s one of the reasons we started The Information Accelerator three years ago. And it is why we’re so excited about this offering.
Our partnership represents publishers working together—without tech platforms—to reach readers with quality and independent journalism.
As companies like Facebook and Google offer hundreds of millions of dollars to news publishers, many publishers are giddy. I’m leery. It’s important that tech platforms respect quality journalism and acknowledge their users want it. But it’s more important that the news industry is independent and in charge of its own destiny.
Another reason I am so bullish about the bundle is the competitive dynamics of news. News has never been “winner-takes-all.” Unlike software, which tends to swing that way, the news industry is at its best when the maximum number of outlets are doing the best possible work. I love this about our business. It’s very unique and means we can cheer for each other’s success.
I hope you check out the new offering with Bloomberg Media, a company I deeply admire, and follow us closely as we look to partner with others in the industry in the months ahead.