On the eve of Jack Dorsey’s official coronation as permanent CEO of Twitter, we have two questions: how did we get here, and what does it mean now?
That’s what Jessica and Tom mull over in this week’s podcast. But at least there’s no more question about who’s in charge. Jack is going to be anointed permanent CEO just as soon as the board makes it official, Jessica reports during the podcast interview. And she, frankly, is astounded. How could it be that in a world of seven billion people, the only person who can lead Twitter is a guy who is already the CEO of another company? As for Dorsey’s vision of the future of Twitter—as she and Amir reported on this week—it’s really an open question whether products like longform tweets are what the company needs to juice its anemic user growth.
Then the tables turn as Jessica asks Tom about another popular platform that has seen some executive churn: Snapchat. In the midst of the company’s revenue push, Imran Khan has ascended to become Evan Spiegel’s right-hand-man on all things sales and business development. He got here because of some other senior executive departures. Tom recounts what he learned from his recent profile of the former investment banker, and brings up what he says are the two biggest challenges facing Snapchat in the coming year.