Verizon has signed a deal to sell YouTube TV subscriptions to its wireless and broadband customers, starting with its 5G early adopters, the company announced today.
The deal appears to be a smart one for Verizon which has been pulling back from offering its own TV-like offerings. Last year, the telecom provider shut down its Go90 mobile video service, recognizing what such an effort requires in terms of resources and costs. It has also scaled back its ambitions for its Verizon Media business, formerly known as Oath, which brought in $1.8 billion in the first quarter, a decline from the previous year.
For Verizon, inking a deal with YouTube TV can help it increase adoption of its 5G offering, which is a priority for the company. And it makes sense to allow Google to absorb the costs of offering a skinny bundle, which is expensive to offer. The one remaining question is how much the YouTube TV offering, which currently is $50 per month, will be for Verizon customers.