Apple Is Working On AI-Powered Search Engine

Apple is working on a web-search engine powered by artificial intelligence, similar to products offered by AI rivals Perplexity and OpenAI, Bloomberg reported. The tool will integrate into Apple’s Siri voice assistant, and potentially its Safari web browser and Spotlight search tool.

The company is planning to release the web-search feature alongside its delayed Siri revamp in the spring of next year, Bloomberg also reported. With the search tool, Siri would be more capable of looking up information across the web without linking to external services. Currently, for more complex queries, Siri has to link out to either Google search or OpenAI’s ChatGPT for answers.

Apple will likely still have to rely on external partnerships to deliver the new AI features. Apple is talking to Google about providing the AI model that powers the new version of Siri, Bloomberg reported. In the past, it has also held conversations with AI upstarts Anthropic and OpenAI.