TikTok has drawn up plans to bar links to outside e-commerce sites, such as Amazon, as part of an effort to force people to use TikTok Shop if they want to buy something they see on the app, The Information reported Wednesday. Such a plan, if implemented, would stop creators from promoting furniture, clothing or kitchen items available on Amazon and other sites. The plans are part of...
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Creator Economy startups
Beehiiv’s Deal for an Ad Tech Startup Shows Strains on Founders
Let’s kick off this week with some creator economy M&A news. Beehiiv, a newsletter publishing startup, is acquiring Swapstack, an advertising marketplace for newsletters, Beehiiv’s CEO Tyler Denk confirmed to me. Beehiiv is acquiring the smaller firm’s tech and relationships with advertisers. Swapstack co-founder and CEO Jake Schonberger and a Swapstack account manager will join nearly...
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