Asana

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True Value

What Opening Day for Asana and Palantir Says About Private Tech Stock Values

By Ross Matican and Martin Peers · Oct 1, 2020 6:01am PDT · 2 comments
The secondary market for private tech stocks is becoming a better indicator of how the public market will value those stocks, Wall Street executives say. Wednesday’s public debuts of Asana and Palantir seemed to bear that out. The stocks of both companies, which went public via direct listings, opened at about the same level as their... The secondary market for private tech stocks is becoming a better indicator of how the public...
Palantir's sign hangs from the front of the New York Stock Exchange today. Photo by Bloomberg
The Briefing

Palantir and Asana: Two Very Different Debuts: The Information’s Tech Briefing

By Martin Peers · Sep 30, 2020 5:31pm PDT · 1 comment
Palantir and Asana went public Wednesday, immediately doubling the number of high-profile tech companies that have joined the public market through direct listings of their shares, rather than via a traditional IPO. But that might be the only thing that the two companies had in common on their first day on the public market. Asana shares opened... Palantir and Asana went public Wednesday, immediately doubling the number of high-profile tech...
Asana co founders Dustin Moskovitz and Justin Rosenstein. Photo by AP

Asana, Weeks Away From a Listing, Projects Annual Revenue Growth of 66%

By Ross Matican and Cory Weinberg · Aug 14, 2020 10:43am PDT
Workplace software firm Asana, which is planning to go public next month, is projecting a 66% increase in revenue this year, partly due to the impact Covid-19 has had on remote work, according to previously unreported financial projections the company has given its investors. As of July, Asana was projecting it would boost revenue to $236... Workplace software firm Asana, which is planning to go public next month, is projecting a 66%...
Dustin Moskovitz, co-founder of Asana. Photo via Flickr/Web Summit
The Briefing

Moskovitz Should Sell Asana

By Martin Peers · Mar 11, 2025 5:00pm PDT
We saw a muted recovery in some tech stocks on Tuesday, but there were a few notable exceptions. One was Asana, which makes a workplace collaboration software tool and is also known as the second act of Facebook co-founder Dustin Moskovitz. The stock plunged 24% today, the day after the company reported a middling quarter—and, perhaps more... We saw a muted recovery in some tech stocks on Tuesday, but there were a few notable exceptions....
An Asana sign at the New York Stock Exchange when the company went public last week. Photo by Bloomberg.
The Briefing

What Palantir and Asana Mean for Direct Listings: The Information’s Tech Briefing

By Martin Peers · Oct 5, 2020 5:31pm PDT · 1 comment
Stocks enjoyed a robust rally on Monday—except for the two newest stocks to go public via direct listing, Palantir and Asana. For the fourth consecutive day, both stocks lost ground. Palantir is now down 5% from its close last Wednesday, while Asana is down 13%. Both are down much more from their highs on their opening day. The weak... Stocks enjoyed a robust rally on Monday—except for the two newest stocks to go public via...