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Why it is one to watch: As companies have shifted toward work-from-home in light of the pandemic, it’ll be interesting to see if investors begin to double down on remote work software.

Expected timing: On or around September 30th

Type: Direct Listing

S-1: Found here.

Articles & Briefs
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Snowflake CEO Frank Slootman. Photo by Snowflake

Asana Plans Direct Listing Later This Year

June 5, 2020 · 2:58 PM PDT
The maker of collaboration software raised $200 million in convertible debt, with most of the money reportedly coming from its co-founder Dustin Moskovitz.
Casper CEO Philip Krim ringing a ceremonial bell  at the New York Stock Exchange the day Casper went public. Photo by AP

Task Management Software Company Asana Preps Direct Listing

Feb. 3, 2020 · 3:59 PM PST
Asana would be following Slack and Spotify if it opts for a direct listing, which lets companies limit banker fees and protects existing stakeholders from dilution.
Zoom Video CEO Eric Yuan on the day Zoom went public on the Nasdaq market last April. Photo by Bloomberg

Asana Latest Company to Consider Direct Listing

Dec. 6, 2019 · 11:27 AM PST
The project management software company is the latest to consider the method, which raises no new money and lets existing shareholders sell immediately.
The Information's Jessica Lessin with Asana co-founder Dustin Moskovitz. Photo by Julie Mikos.
From left to right: Sam Goertler, Eddie Segel, Melissa Bell and Jessica Lessin. Photo by Chris Fargo.
Zenefits CEO Parker Conrad. Photo by Bloomberg
Qi Lu, executive vice president of Microsoft's applications and services group. Photo by Bloomberg.