What will emerge as the next big creator economy company? To find that out, we have built a database of private startups serving the millions of individuals making money off their online followings. Many founders think there’s still an opportunity to help creators connect with fans. Others are providing tax services or leveraging blockchain technologies. Altogether, they are attracting huge sums of money: 101 U.S. startups have raised at least $3.7 billion as of mid-October 2021. The database, which now includes global startups, comes from our reporting, founders and investors, influencer marketing firm NeoReach and estimates from PitchBook, a provider of private market data.
How Creator Economy Investments Could Hit $5 Billion This Year.