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Applied AI

By The Information Staff

Applied AI focuses on deep storytelling and reporting around the application of AI in business and beyond. From how companies drive innovation, support their customers, and foster collaboration with their teams, to how CEOs are applying AI to optimize their organizations.

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Microsoft and Google’s injection of generative artificial intelligence features into apps like Docs and Word is just the start of a dramatic shift for enterprise apps in the coming years, says Shishir Mehrotra, CEO of Grammarly, which develops writing assistant software.Instead of a chatbot like Google’s Gemini or Microsoft’s Copilot that... Microsoft and Google’s injection of generative artificial intelligence features into apps like...
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Google and Microsoft Force Customers to Pay For AI

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For the last two years, enterprise software companies have been trying to convince customers to fork over more money for new artificial intelligence features, such as generating notes from conference calls and ginning up images for slide presentations.Now, the software firms are no longer asking. Google said Wednesday it would automatically... For the last two years, enterprise software companies have been trying to convince customers to...
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2025 Is the Year of the AI App

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Executives at software vendors and chief information officers who buy software are starting to agree on one thing: Artificial intelligence models are becoming far less important than the apps that harness them. Many prominent AI apps, including GitHub Copilot, Perplexity search, and Cursor’s coding assistant, previously relied almost... Executives at software vendors and chief information officers who buy software are starting to...
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Why Businesses Are Skipping Open-Source Models
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Why Businesses Are Skipping Open-Source Models

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If there’s one thing artificial intelligence sellers learned in 2024, it’s that customers want AI to be a cinch to set up. Businesses are even willing to pay a premium and take their chances with AI models or chatbots like ChatGPT that have fewer built-in security features than they’re used to—as long as they just work out of the box.That... If there’s one thing artificial intelligence sellers learned in 2024, it’s that customers want AI...
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The Future of Software Engineers and Industries We’re Watching in 2025

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Welcome to Applied AI, The Information’s twice-weekly newsletter that will take you inside how businesses are using artificial intelligence.I’m Jon Victor, the lead writer for Applied AI. For seven years I have been reporting on technology and most recently on how businesses are using AI. I recently interviewed Marc Benioff for a profile of... Welcome to Applied AI, The Information’s twice-weekly newsletter that will take you inside how...
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