Strategies

Below is a collection of every Strategies article by The Information.
Xero Chief Executive Rod Drury. Photo by Bloomberg.
Strategies

Subscription Software’s New Playbook

By Steve Nellis · Apr 20, 2015 9:35am PDT · 1 comment
Selling software to small business isn’t for the faint of heart. But companies that do so are drawing big interest from venture capitalists optimistic about their ability to deploy certain best practices and tactics to retain customers. These tactics are also valuable for the growing number of startups selling subscriptions, such as food... Selling software to small business isn’t for the faint of heart. But companies that do so are...
Rakuten CEO Hiroshi Mikitani at Sun Valley, Idaho, last week.
Strategies

Knocking Amazon Strategy, Rakuten CEO Bets on Messaging

By Amir Efrati · Jul 14, 2014 11:13am PDT
Amazon.com has raised eyebrows by pursuing a strategy of launching smartphones, tablets and TV hardware to try to boost its shopping and video content. Hiroshi Mikitani, CEO of Japan-based Rakuten, Amazon’s e-commerce rival in Asia and elsewhere, thinks that strategy is misguided. In an exclusive interview on the sidelines of the Allen... Amazon.com has raised eyebrows by pursuing a strategy of launching smartphones, tablets and TV...