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Scott Tranter
on How Political Content Fills the Void Left by Micro-Targeting
I was Data Science Director for Marco Rubio for President and head up a firm that builds first-person based microtargeting models for political and brand/commercial clients. Our experience is that models for brands and politics vary pretty widely on the income spectrum and those folks with low income do-not correlate highly with what they cost on a CPI basis (i.e. they cost more to message then you think).
Alice Huiwen Yang
on Free TV With Ads Is Digital Media’s Old New Idea
Ad-supported free streaming services doesn't come after YouTube's budget, they're eyeing on billions of traditional TV dollar. Traditional TV buy is usually done in audience-demo basis, which is not as efficient comparing to digital video media buy. With better audience addressability with IP-delivery and user's account information, digital video is devouring more and more shares from TV's plate.
Ran Raichman
on Apple, Facebook Messaging Rivalry Hints at Intensifying Services Battle
Another reason why Snap could be a very interesting acquisition for Apple, providing a boost on both messaging and AR. Would be thier biggest acquisition ever but Apple can spare $10-$15bn.
Shaun Abrahamson
on At CES, New Questions Emerge as Self-Driving Ambitions Narrow
Seems like the shuttle services benefit because there are "cheats codes" available to them like road markings, dedicated lanes, ability to operate at lower speeds or simply stop vs avoid obstacles. Getting more optimistic that this is where we will see initial use case.
Michael Leach
on A 5G Smartphone Revival? Not So Fast
Outside the U.S. 5G will be largely subsidized by content providers through zero-rating and subscription commitments. It's the new cable box.
In 10 years we'll look back and wonder why anyone even paid for the hardware.
Terrell Johnson
on Social Media Backlash Leaves Pinterest Vulnerable
I hope Pinterest succeeds if for no other reason than they're kind of the Bailey Building & Loan of the social media/search/discovery world. They give publishers and smaller sites/businesses at least one place to go without having to "crawl to Potter" (Facebook & Google).
Alice Huiwen Yang
on China’s ByteDance to Challenge Facebook
Facebook has a robust ad buying platform (Facebook Ads Manager) for years and it serves individuals who want to promote a local event to the world's largest advertisers with millions of ad dollars.
Bytedance still service advertisers in direct-IOs, which means they need to manually setup the campaign with their own campaign managers one by one after long negotiations of terms and details. Its scale and and efficiency are not going to catch up even in 2019.
Thus I think Bytedance's monetization effort will more closely resemble Snapchat than Facebook.