Ai Creator Economy

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Recent Articles about Ai Creator Economy
YouTuber Dhar Mann. Photo: Dhar Mann Studios
Creator Economy

The Dizzying Rise of Dhar Mann

By Kaya Yurieff · Aug 27, 2025 2:18pm PDT
In early June, I pulled up to a giant lot in Burbank, Calif. about four miles down the road from Warner Brothers Studios, where “Friends” and “The Big Bang Theory” were filmed. I was there to tour the set and offices where YouTuber Dhar Mann runs a growing entertainment empire.Mann, who leases the 125,000 square foot production studio, part of... In early June, I pulled up to a giant lot in Burbank, Calif. about four miles down the road from...
Snap CEO Evan Spiegel. Photo via Getty
Creator Economy

How Snap Can Turn on the Creator Spigot

By Kaya Yurieff · Aug 26, 2025 1:12pm PDT
Where does Snap go from here? The nearly fourteen-year-old company is struggling to grow its ad business, particularly compared to larger Meta Platforms and Google’s YouTube. At the same time, CEO Evan Spiegel remains laser focused on his long-time, big bet: the company’s augmented reality glasses, Spectacles. To keep funding the AR project,... Where does Snap go from here? The nearly fourteen-year-old company is struggling to grow its ad...
Beehiiv CEO Tyler Denk (left) speaks with The Information's Akash Pasricha.
Creator Economy

How Beehiiv Is Taking on Substack

By Kaya Yurieff and Akash Pasricha · Aug 19, 2025 3:16pm PDT
Newsletter publishers are having a moment again. Beehiiv, a four-year-old competitor to the larger and older Substack, is on pace to double its total revenue this year, to $30 million, CEO and co-founder Tyler Denk told my colleague Akash Pasricha on Tuesday during an interview on TITV, The Information’s new daily streaming show. Investors... Newsletter publishers are having a moment again. Beehiiv, a four-year-old competitor to the...