Amazon Prime Video Company News & Analysis — The Information

Recent Articles about Amazon Prime Video

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Creator Economy

What We Know—And Don’t Know—About the New TikTok App

By Kaya Yurieff and Sylvia Varnham O'Regan · Jul 8, 2025 2:00pm PDT

On Sunday, our team scooped that TikTok is planning a new version of its app for users in the U.S. ahead of a planned sale of the app to a group of investors. The news is generating a lot of buzz—and a lot of questions—among creators, everyday users of the app and TikTok employees and business partners who weren’t aware of the plans and are... On Sunday, our team scooped that TikTok is planning a new version of its app for users in the...

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Creator Economy

TikTok, Instagram May Worsen Streaming Ad Market’s Woes

By Kaya Yurieff · Jul 1, 2025 2:00pm PDT

The TV streaming market is getting awfully crowded! Last week, Kalley and I broke the news that Instagram and TikTok are both working on versions of their video apps better suited for TV screens, following YouTube’s success in the living room.It’s easy to understand why these social media companies want to get in the game. Advertisers generally... The TV streaming market is getting awfully crowded! Last week, Kalley and I broke the news that ...

Art by Clark Miller

Amazon Prime Video Floods TV Ad Market, Stealing Dollars From FAST Channels

By Catherine Perloff and Sahil Patel · Jun 30, 2025 6:00am PDT · 1 comment

Until recently, it seemed video streaming had a channel for every taste. Fans of the 1970s Western drama “Little House on the Prairie,” for instance, could spend time on the channel by the same name watching old episodes. The same is true for the 1980s crime drama “Murder She Wrote” and the 1950s Western “Gunsmoke”—each of these shows have... Until recently, it seemed video streaming had a channel for every taste. Fans of the 1970s...

Art by Mike Sullivan.

TikTok, Instagram Plot TV Apps Following YouTube’s Success

By Kaya Yurieff and Kalley Huang · Jun 26, 2025 12:01pm PDT

Art by Mike Sullivan.

TikTok, Instagram Plot TV Apps Following YouTube’s Success

By Kaya Yurieff and Kalley Huang · Jun 26, 2025 12:01pm PDT

Rejoice, couch potatoes. TikTok and Instagram, following YouTube’s lead, are working on ways to make it easier for viewers to watch videos from their apps on TV screens. The social media giants see an opportunity to grab some of the ad dollars flowing to the streaming TV market. Meta Platforms’ leaders have said they are planning to develop a... Rejoice, couch potatoes. TikTok and Instagram, following YouTube’s lead, are working on ways to...

Art by Mike Sullivan

A Wave of AI M&A Is Coming; The Most Hated AI Startup

By Stephanie Palazzolo and Kevin McLaughlin · Jun 24, 2025 7:00am PDT

Before we get to the column, I’d recommend you check out this story Erin, Rocket and I published on Monday about what sorts of products Thinking Machines Lab, the AI startup founded by ex-OpenAI Chief Technology Officer Mira Murati, is looking to build. It gives a sneak peek into how Murati plans to catch up with OpenAI and other AI rivals,... Before we get to the column, I’d recommend you check out this story Erin, Rocket and I published...

Art by Clark Miller

Coming to Amazon: A 3D-Printed Nike Sports Bra?

By Sara Germano · Jun 21, 2025 6:00am PDT · 2 comments

More than 1,700 men have broken the 4-minute mile, but no woman has ever done so. The fastest any female runner has ever covered the distance is 4 minutes and 7.64 seconds, the current world record set by Faith Kipyegon in 2023. Which is to say: not even close. Nevertheless, Nike is staging a race in Paris next Thursday where Kipyegon will... More than 1,700 men have broken the 4-minute mile, but no woman has ever done so. The fastest any...

Art by Clark Miller

Why Humanoid Robots Are the Latest Front in America’s Tech War With China

By Steve LeVine, Jing Yang and Juro Osawa · Jun 20, 2025 6:00am PDT · 3 comments

Elon Musk’s forecasts of an ultralavish future for Tesla’s humanoid robot, Optimus, have not only been a boon to his company’s share price: They’ve provided a broad lift to nearly everyone working on humanoids, a technology once considered a fantasy land. One of the biggest beneficiaries is Apptronik, a scrappy Austin, Texas, rival working, in a... Elon Musk’s forecasts of an ultralavish future for Tesla’s humanoid robot, Optimus, have not only...

Image by Mike Sullivan via Midjourney

The AI Industry’s Swim Lanes Get Even Blurrier

By Stephanie Palazzolo · Jun 12, 2025 7:00am PDT

Image by Mike Sullivan via Midjourney

The AI Industry’s Swim Lanes Get Even Blurrier

By Stephanie Palazzolo · Jun 12, 2025 7:00am PDT

If your artificial intelligence firm isn’t also a chipmaker and cloud provider, are you even an AI company?That’s what it’s starting to feel like, as more companies try to fill out more parts of the AI “stack” by providing the models, hardware and computational resources businesses need to build or use AI-powered apps. In just the last 24... If your artificial intelligence firm isn’t also a chipmaker and cloud provider, are you even an...

Art by Clark Miller

Why Eric Schmidt and Jeff Bezos Are High On Space Data Centers

By Evan Robinson-Johnson · Jun 6, 2025 9:00am PDT · 3 comments

If all goes as planned in August, a startup called Starcloud from Redmond, Wash., will load a rocket bound for space with a refrigerator-sized satellite, the first to contain an Nvidia H100 chip. Normally, that chip is at the heart of the sprawling data centers back on Earth that run the latest artificial intelligence models. Compared to... If all goes as planned in August, a startup called Starcloud from Redmond, Wash., will load a...

Art via Getty/Mike Sullivan

The Chinese Tech Behind Amazon’s Humanoid Robots

By Rocket Drew · Jun 5, 2025 7:00am PDT

It was only a matter of time before Amazon, a heavyweight in robotic automation, went full bore into humanoid robots powered by artificial intelligence.As I scooped late Wednesday, the company is almost done setting up an indoor obstacle course to test such robots at one of its San Francisco offices in hopes of eventually setting them loose to... It was only a matter of time before Amazon, a heavyweight in robotic automation, went full bore...

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Chime’s Founders Hedge Their Bets

By Cory Weinberg · Jun 2, 2025 5:00pm PDT

Chime executives and bankers will spend the next week trying to convince investors that its stock will rise after its initial public offering. The company’s cofounders seem to be preparing for the opposite.New stock awards granted to cofounders Christopher Britt and Ryan King as part of the offering set a low bar potentially at the expense of... Chime executives and bankers will spend the next week trying to convince investors that its stock...

Art by Clark Miller

What Anthropic’s Big Acquisition Could Mean

By Abram Brown · May 31, 2025 7:00am PDT · 1 comment

Art by Clark Miller

What Anthropic’s Big Acquisition Could Mean

By Abram Brown · May 31, 2025 7:00am PDT · 1 comment

Welcome, Weekenders! In this newsletter:• The Big Read: Jensen Huang’s precarious balancing act between Trump and China• The Top 5: The fanciest fitness memberships• Plus, our Recommendations: A forgotten horror; the mighty Sahara; and an internet star’s subtle-enough sitcomAnthropic has a shiny new addition I can’t stop thinking about: Reed... Welcome, Weekenders! In this newsletter:• The Big Read: Jensen Huang’s precarious balancing act...

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VCs Are Keeping an Ear Out for Voice AI Startups

By Stephanie Palazzolo · May 29, 2025 7:21am PDT

Each new month of the AI boom has brought along with it a new “AI startup flavor of the month” for venture capitalists to drool over. The latest one, VCs tell me, are startups building AI voice agents for various verticals, from hotels to hospitals.Up until recently, AI software that can understand and respond with human speech has largely been... Each new month of the AI boom has brought along with it a new “AI startup flavor of the month”...

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China’s Answer to Vibe Coding

By Jing Yang · May 28, 2025 7:00am PDT

A new front has opened in the AI race between the U.S. and China. A six-month old Chinese startup has jumped into the market for coding assistants aimed at amateurs, hoping to make a global splash the way Chinese firms DeepSeek and Manus did in open-source models and AI that controls web browsers, respectively.YouWare, created by a 20-person... A new front has opened in the AI race between the U.S. and China. A six-month old Chinese startup...

Art by Mike Sullivan

How Netflix Is Winning Over YouTubers

By Kaya Yurieff and Sahil Patel · May 23, 2025 6:00am PDT

Hollywood used to shrug off social media influencers. But in the last year, five big streaming services, including Netflix, Amazon Prime Video and Hulu, between them have announced or released more than 25 new shows featuring creators, ranging from reality TV series to scripted comedies to licensing deals. And streaming services hope to strike... Hollywood used to shrug off social media influencers. But in the last year, five big streaming...

Jony Ive and Sam Altman. Photo via OpenAI

What OpenAI’s Jony Ive Deal Means For Altman—And Apple

By Martin Peers · May 21, 2025 5:00pm PDT

Jony Ive and Sam Altman. Photo via OpenAI

What OpenAI’s Jony Ive Deal Means For Altman—And Apple

By Martin Peers · May 21, 2025 5:00pm PDT

Sam Altman seems to be trying to set a new world record for creating a vertically integrated tech company in as little time as possible. The deal he and former Apple design chief Jony Ive announced Wednesday, under which OpenAI will buy Ive’s AI hardware startup io at a valuation of $6.5 billion, is striking on a number of levels. And not just... Sam Altman seems to be trying to set a new world record for creating a vertically integrated tech...

Google CEO Sundar Pichai on Tuesday at Google I/O. Photo by Getty

Google Unveils New AI Features to Help Defend Its Search Business

By Erin Woo and Ann Gehan · May 20, 2025 1:17pm PDT

Google on Tuesday unveiled a partnership with Warby Parker to introduce smart glasses, posing a major threat to Meta Platforms’ market lead in smart glasses. The glasses were among a slew of new products and features announced at its I/O developer conference on Tuesday. Much of Tuesday’s presentation showed how Google is moving ahead on... Google on Tuesday unveiled a partnership with Warby Parker to introduce smart glasses, posing a...

YouTube CEO Neal Mohan at the company's Brandcast event for advertisers in New York. Image via Getty for YouTube

Creator Economy

YouTube Flexes Its Size to Gain Podcast Listeners

By Kaya Yurieff and Sahil Patel · May 15, 2025 2:33pm PDT

It’s been a busy week for YouTube! The company on Wednesday hosted its annual Brandcast event for advertisers in New York where it announced updates ranging from new deals with the NFL to features for creators. On Thursday, CEO Neal Mohan told a MoffettNathanson investor conference that revenue generated per hour watched on YouTube Shorts ... It’s been a busy week for YouTube! The company on Wednesday hosted its annual Brandcast...

The Walking Dead Zombies attend an event for the final season of the show in Milan, Italy. Photo via Getty.

Creator Economy

Studio Behind 'The Walking Dead' Buys Creator Management Firm

By Kaya Yurieff · May 13, 2025 2:02pm PDT

A big theme I’ve been tracking this year is the growing convergence between Hollywood and the creator economy. In the latest example of that trend, Skybound Entertainment, the Los Angeles studio behind franchises including “The Walking Dead” and comic book and TV series “Invincible,” has acquired Nine Four Entertainment. The talent... A big theme I’ve been tracking this year is the growing convergence between Hollywood and the...