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Apple

Apple is a multinational technology company headquartered in Cupertino, Calif., and led by CEO Tim Cook. With a market capitalization of over $2 trillion, it is one of the largest companies in the world. Apple’s main competitors in the technology industry include Samsung, Google and Amazon. Apple is a latecomer to the artificial intelligence race, and the company also has ambitions to lead in augmented reality and video production.

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Recent Articles about Apple
Craig Warga/The Information.
The Information Finance

The Hidden Risks in AI Funding

By Ken Brown · Apr 29, 2026 8:34am PDT
Bankers and investors, especially when they are sitting in front of an audience, are not shy about offering their opinions. Yet when I asked a panel of money types at our Financing the AI Revolution conference on Monday about risks in the current market, I got near silence.We had been discussing the billions of investment dollars pouring into... Bankers and investors, especially when they are sitting in front of an audience, are not shy...
Art by Mike Sullivan
AI Agenda

XAI Shows How Hard It Is to Use a Lot of GPUs at Once

By Stephanie Palazzolo · Apr 29, 2026 7:05am PDT
AI developers have been desperately scrambling to get ahold of Nvidia server chips lately, as we wrote last week. When developers do get the graphics processing units, they’re under a lot of pressure to wring as much performance as possible from that expensive hardware.That’s easier said than done. Training AI models can be “bursty,” meaning... AI developers have been desperately scrambling to get ahold of Nvidia server chips lately, as we...
CrowdStrike CEO George Kurtz. Michael Nagle/Bloomberg/Getty Images.
True Value

CrowdStrike and Palo Alto Networks Are Underappreciated AI Cybersecurity Bets

By Anita Ramaswamy · Apr 29, 2026 6:00am PDT · 3 comments
If there was ever a time to be buying cybersecurity stocks such as CrowdStrike and Palo Alto Networks, this would be it. A spate of hacks has hit high-flying startups this month, including data-labeling firm Mercor and software development company Vercel. Also this month, Anthropic announced it had developed an AI model, Mythos, that it deemed “... If there was ever a time to be buying cybersecurity stocks such as CrowdStrike and Palo Alto...
Most Popular Articles on Apple
Apple's Tim Cook and John Ternus. Getty Images.
The Briefing

Apple’s CEO Switch; Amazon’s AI Hedge

By Martin Peers · Apr 20, 2026 5:00pm PDT
Happy talk. That’s what you get when CEOs pass the baton, and so it was with Apple’s long-anticipated announcement that Tim Cook would give up the top job, effective in September. “I love Apple with all of my being,” Cook said in the announcement (he’s sticking around as executive chair). “I am filled with optimism about what we can achieve in... Happy talk. That’s what you get when CEOs pass the baton, and so it was with Apple’s...
John Ternus, left, and Tim Cook. Photos by Getty Images

Three Big Questions for Apple’s Next CEO, John Ternus

By Aaron Tilley and Nick Wingfield · Apr 20, 2026 4:04pm PDT
The most anticipated CEO transition in Silicon Valley is finally official. Apple on Monday announced that Tim Cook will pass the CEO baton to John Ternus, the company’s senior vice president of hardware engineering. The changeover will happen September 1, when Cook will become executive chair, continuing his responsibilities for Apple’s... The most anticipated CEO transition in Silicon Valley is finally official. Apple on Monday...
Mike Krieger from Anthropic. David Paul Morris/Bloomberg via Getty Images.
The Briefing

Figma’s Apple Moment; Allbirds’ AI Pivot

By Martin Peers · Apr 15, 2026 5:00pm PDT
AI really is transforming the world! The latest example: Dying shoemaker Allbirds is turning itself into an AI chip firm called NewBird AI. Its stock rocketed 600% in response. But before we dig into that bizarre story, we should highlight what may be today’s more meaningful news: Anthropic executive Mike Krieger’s departure from the board of... AI really is transforming the world! The latest example: Dying shoemaker Allbirds is turning...